![]() If you decide to package your drink in a glass bottle, then you might expect to pay about 40 cents per bottle, plus the expense of creating and printing your product labels. Your supplier will also need to create a printing plate with your design, so add a few extra thousand dollars in up-front costs to your packaging budget. decorated can will typically run about 15 cents per unit at average introductory order minimums. Sticking with our energy drink example, a 12-oz. There are a variety of options–including aluminum cans, glass bottles, plastic bottles, and more–but you’ll have to balance presentation with cost and make sure it’s also compatible with your drink’s unique formulation and processing. Of course, you’ll also need to decide on how you want your beverage presented on the shelf and yes, that will have a cost too. While having certifications like USDA Organic can absolutely open you up to a more specific market, it can also close you off from consumer groups who are more price sensitive. You might be surprised to learn that Organic-certified beverages can have raw ingredient costs around 50-75% higher, per-unit than products without that certification–it’s up to you to decide if that cost is really worth it. There is nothing wrong with that strategy, but it will involve formulating and sourcing ingredients accordingly, as well as working with an appropriate co-packing facility. Maybe along with (or instead of) being sugar-free, you have determined that you need to capture the segment of the market who prefer to buy Organic-certified products. Depending on how many ingredients you require in your formulation, you can see how this cost alone can quickly eat up your budget. Keep in mind that these numbers are simply for the sweetener cost per unit, and that every ingredient in your beverage will have its own expense. variant? Now you’re likely looking at about six cents for sugar or 15 cents for a low-calorie sweetener per 16-oz. If you plan to use a sugar-free, low-calorie sweetener blend instead, then you would probably pay about 11 to 12 cents per 12-oz. ![]() can but maybe you’ve decided that being “sugar-free” is critical to your brand and your target consumer group. Say you want to create a traditional energy drink–based on our data from similar products, to sweeten with sugar, you should expect to pay around four to five cents per 12-oz. Once you understand where you’d like to go with your idea, then it will be easier to focus on the details of bringing your beverage to life–including how much capital it’s going to take to make your vision a reality. Every decision you make about your brand will affect the cost of your finished product–let’s explore some of the variables involved and how they will ultimately impact your budget: ![]() If you haven’t yet gotten that far, then stop reading and visit our checklist for creating a beverage, here. And while it may seem counter-intuitive, but it’s best practice to start with the second set of considerations–selling your product–as this will help you crystalize your beverage concept before you begin development. ![]() If you’re still serious about the dream, then there are two major categories of considerations you should think about: (1) creating your product and (2) selling your product. Knowing exactly what you’re getting into before you get started can set you up for success and help you estimate a realistic budget and timeline. There are many variables involved in the process that can dramatically shift the needle on costs. Getting your dream beverage on store shelves can be expensive and complicated. What should my budget be?” We get this question all the time and it can be difficult to answer–and for good reason. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |